NSW Teacher — Facebook Ads

Weekly CSV Uploads

📘 Facebook Ads CSV

Drop the weekly Ads Manager report here (or click to browse)

🛒 TPT Product Insights CSV

Drop the TPT weekly product insights CSV here

Weekly Summary

Awaiting CSVs

Total Ad Spend

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Across all campaigns

TPT Attributed Revenue

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Clicks × product EPC

TPT ROAS

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Attributed revenue ÷ TPT spend

Kit Cost per Lead

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Kit spend ÷ signups

TPT Campaigns

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Drop both CSVs above to see TPT campaign performance.

Kit (Lead Magnet) Campaigns

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Drop the Facebook CSV to see Kit lead-magnet campaign performance.

Other / Engagement

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Non-traffic campaigns (post engagement, etc.) will appear here.

Notes: TPT attributed revenue uses pooled EPC: for each campaign, sum the selected products' earnings and views from the TPT CSV, then divide. Campaigns pointing at a category page should include all products the visitor might click through to. Kit signup counts pull live from /top-forms (the same data your Weekly dashboard uses). Campaign→product/form mappings save in your browser (localStorage) — reset with the button above. Facebook "Results" are used as clicks; mixed Link-click / Landing-page-view metrics are treated the same for click totals.